Research from the IPA and System1 shows that creativity, through brand motifs and characters, can elicit a human response that boosts recognition and helps companies deliver on long-term growth plans. However, according to Mediatel, only one in ten ads currently use brand-related characters in tv ads.

James Murdoch has resigned as the boss of Sky to coincide with the formal announcement that the company is now owned by Comcast, "Sky News" reports.

This year's IPA Effectiveness Grand Prix has been won by BBH for its work with Audi to increase ROI by focussing on the brand attributes of beauty and brains. "Campaign" explains that this is the beauty of the cars and the brains behind their design and performance.

The latest IAB UK figures show that digital ad spending rose 15% in the first half of the year to reach GBP6.4bn. "Campaign" reveals that much of the growth was due to a 40% increase in video ad spending.

The famous outdoor poster site at the IMAX cinema just outside Waterloo station could be lost forever if planning is given for a new development on the site, "Campaign" warns. The space is the highest poster site in London.

"The Drum" has been talking with VML chief exec Jon Cook about the merger with Y&R. He sums up the move as showing how the industry needs to change so everything a client needs is under one roof.

Mindshare has launched a new global consultancy for voice and visual services as well as search, "Campaign" reveals.

According to "Mobile Marketing," the European Competition Commissioner, Margrethe Vestager, is reporting back that Google is making good progress on addressing the EU's concerns on how it runs its search operation. This follows last year's -- at the time -- record fine of GBP2.1bn for the search giant being found guilty of prioritising its own Shopping service ahead of rivals.

Here's a stat to pull out of the bag next time you want to talk about Amazon. Chump Holdings, the business set up by the former "Top Gear" presenters who are now behind Amazon's "The Grand Tour," made a profit of GBP7.6m and paid GBP1.5m in corporation tax. That is just below the GBP1.7m corporation tax Amazon paid once tax credits were deducted, "The Guardian" reports.

The UK games industry is the fifth-largest in the world and contributes nearly GBP3bn to the economy, "The Telegraph" writes. The scale of how valuable the industry is to the economy comes in a new report from the British Film Institute.