The Drum
Manchester United is vowing to open three "experience centres" in China before 2020, "The Drum" reports. The centres will be built in Beijing, Shanghai and Shenyang and will incorporate retail outlets as well as restaurants.
Campaign
The Government is taking to the airwaves with a series of 30-second radio ads that are designed to answer everyday questions about Brexit, "Campaign" reports.
Sky News
Sky News reveals that Amazon eclipsed Microsoft and Apple yesterday to become the world's most valuable company for the first time.
The Drum
Ogilvy UK's boss, Michael Frohlich, tells "The Drum" that last year's disruption and redundancies were part of a necessary step to restructure the agency for the modern era by removing the silos.
Campaign
Clear Channel's Global CEO, William Eccleshare, has told "Campaign" the company will be looking to use its float on the NY stock exchange to free itself to grow through M&A. The company feels it has been held back previously from taking part in outdoor's consolidation by its owner's financial problems.
Mobile Marketing
Adopting the Trustworthy Accountability Group standard for combating ad fraud has reduced its incidence in Europe from an industry average of around 9% to just 0.5%, the group has announced, according to "Mobile Marketing."
The Times
The "Times" has revealed a site that allows customers to buy mystery boxes in the hope they contain valuable items is being advertised to children by YouTube stars with young followers. It is illegal to devise advertising for gambling sites that is designed to appeal to children under the age of 18.
The Drum
P&G's Chief Brand Officer, Marc Pritchard, has revealed that the company is take a start-up approach to innovation. "The Drum" reveals in an interview that P&G is forming small, lean teams of three to four people who focus on a customer problem. To date, around 130 of these problem-fixing internal "start-ups" have been set up.
Campaign
Suzuki has signed up Take That to deliver three ads where the band's fans are surprised to be picked up and given a ride by the three remaining pop stars, "Campaign" reveals.
Marketing Week
Marketers in the consumer electronics industry are the best paid in the UK, followed by FMCGs and automotive, "Marketing Week" reports. Charities offer the worst pay followed by the public sector and construction.