The French Government is in a privacy standoff with Apple and Google over its new COVID-19 tracking app, the "BBC" reports. Minsters want the app to reveal more personal information about each user than Apple and Google will allow.

Mannning Gottlieb's Managing Director, Nick Manning has a column in "Mediatel" that is well worth reading today. He argues programmatic advertising isn't working because the industry talks about targeting while working to deliver massive audiences. The two are in conflict and he argues it's time to get back to offering, and charging for, top level media planning.

The well-known influencer -- Zoe Sugg or Zoella to her followers -- has been cautioned over a promotional Instagram post that showed her in a dress she encouraged people to buy from Miss Selfridge. "The Drum" reveals the ad has been banned by the ASA because an *affiliate sign that there was a commercial relationship with the retailers was obscured by a logo.

Manning Gottlieb's Managing Director Nick Manning has a column in "Mediatel" that is well worth reading today. He argues that programmatic advertising isn't working because the industry talks about targeting while working to deliver massive audiences. The two are in conflict, and he argues that it's time to get back to offering -- and charging for -- top-level media planning.

The UK has slipped two places down the World Press Freedom Index to 35th place, largely due to events in Northern Ireland where Lyra McKee was murdered while covering unrest in Derry and two journalists were improperly arrested after probing police links with terrorists. The pair recently spent a year on bail without being charged for any offence, "The Guardian" writes.

"Campaign" reveals that Engine has been put on alert as energy company E.ON calls a review of its UK advertising account. Engine Creative won the business five years ago and will be defending the account.

The National Cyber Security Centre has told the "BBC" it has shut down more than 400 online shops selling fake coronavirus equipment. The Centre believes it has, in total, disrupted more than 2000 scams.

"The Guardian" is reporting a lengthy rebuttal by the Government on stories of its handling of the COVID-19 outbreak show that Whitehall is rattled. Stories in "The Sunday Times" and the "Financial Times" claimed to have an inside steer on a lack of coordination and accused Boris Johnson of "sleepwalking" into a crisis.

Ofcom has ruled that "London Live" broke broadcasting rules by airing an interview with conspiracy theorist David Icke. The "BBC" also reveals the regulator has offered guidance to ITV after "This Morning" host Eamonn Holmes appeared to not be backing scientific evidence in a piece about unproven claims of a link between COVID-19 and 5G.

P&G is promising to "double down" on advertising rather than withhold budget during the COVID-19 pandemic claiming shifting consumer behaviour under lockdown saw global sales rise 6% in Q1 against a forecast of 2%, "Campaign" reports.