Adding the content is something MVPDs should consider because it will not only make subscribers happy but will also put a dent into competing OTT services, said Parks Associates President Stuart Sikes.
It's a tongue-in-cheek headline, but a story with some interesting stats about online video viewership and a lively discussion from Readwrite.com readers.
If you’re creating video for online use, mastering encoding will ensure that your viewers see the best possible results. But do you need a desktop or enterprise encoder?
Philip Lynch, SVP of digital networks and games for Sony Pictures Television, described Crackle's mobile users as interested in video "snacks" of up to half an hour in length. He said the site's mobile users will often pause a video and then resume watching it several days later.
Not at alll, says this story. It still can't get decent ad rates despite significant viewership.
Despite some discouraging words in recent months, many believe Hulu is in a uniquely strong competitive spot.
Seb. Ben Cardin tells a Maryland newspaper taxing the Internet is likely, giving Maryland, for example, money from the "information superhighway" to rebuild its regular old highways.
The statement means something because of who's making it.
The news comes at a transitional time for online advertising: evidence suggests that while viewing of online video ads is up, the prices that individual spots command are declining. At the same time, the overall volume of online video ad inventory is expanding.
Examples of some incredible things that can be done with six seconds of video.