The co-owners of Vevo are reportedly ready to sell the music video venture and will likely bring in Goldman Sachs to do it. Potential buyers include DreamWorks Animation SKG, Liberty Media and a joint venture owned by AT&T and Chernin Group, Bloomberg reports. Vevo is co-owned by Vivendi SA’s Universal Music Group, Sony’s Sony Music Entertainment, Google and Abu Dhabi Media. 

Huffington Post notes big content deals and exclusive programming all ends up looking a lot like the TV model. Not that there's (necessarily) anything wrong with that.

As NewFronts roll out, Forbes has questions to big players about advertising and taking the businesses from Point A to B.

Here's an early look at new programming being planned by Microsoft's Xbox, with details to come at its NewFronts presentation today in New York.

Firming up its original content strategy, Microsoft on Monday plans to unveil a full slate of programming under the name Xbox Originals. Produced by its own Xbox Entertainment Studios, the shows range from a live broadcast of the Bonnaroo music festival to the reality series Every Street United. “Considering how slowly Netflix and Amazon first eased into the original content game, the Microsoft group has put together an ambitious and diverse array of programing [sic],” The Verge reports.

Multiscreen ad platform Innovid has launched Atom, what it calls its most advanced platform that will produce better campaign results in less time. Innovid says Atom's difference is in its open architecture, good for integrating devices and third-party technologies.

But it expects to lose money in the second quarter because of heavy investments overseas. Amazon has long focused on spending the money it makes to grow its business and expand into new areas, from movie streaming to e-readers. Wednesday it launched a grocery service, Prime Pantry.

In a continuing war of worlds,  Comcast says Netflix slowed itself down by using a middleman.

So, about that new distribution deal between Amazon and HBO. How much is Amazon coughing up to carry “The Sopranos,” “The Wire” and other popular HBO shows for three years? North of $300 million, Re/Code reports, citing sources. “That’s a big sum for Amazon, but also very doable: The retailer generated sales of $75 billion last year, and is thought to be spending at least $1 billion a year to build up its streaming video catalog.” 

And, short non-skippable ads are 92% seen. When consumers can opt out, mainly they do.