Ja Rule and Billy McFarland announced Fyre Festival which should have been going on now, but isn't leaving a bunch of people stranded on Exuma, a Bahamian island. A promotional video featuring very attractive, bikini-clad models with names, bodies and faces you might regcognize seems to be just about as far as the planning went, but this was supposed to be "two transformative weekends" wrapped around an "immersive music festival." On the upside, there are worse places to be stranded.
Bloomberg considers Apple’s masterplan to turn Apple Music into a major destination for premium video offerings. “With iTunes sales in decline and streaming services such as Spotify on the rise, Apple wants to see if it can turn its music app into a one-stop shop for pop culture -- and keep customers tethered to their iPhones,” it writes.
Facebook introduced Rights Manager last year, allowing creators to use video matching software to discover when their stuff was ripped off and reposted. Back then the option existed to take it down. Now a new option allows the original owner to keep it there and share some of the revenue from ads Facebook sells within it.
Several ex-BuzzFeed employees are using their viral-video skills to tell the world about their bad experiences at the publisher. Among other gripes, “The [ex-employees] say they wanted more creative control and ownership of their work; they chafed at BuzzFeed’s policies prohibiting outside projects; and some simply feel burned out from the pressure of churning out a high volume of hits,” Variety reports. “Several of the confessional videos from the twentysomething ex-BuzzFeeders have garnered millions of views.”
YouTube Kids now attracts about 8 million weekly active viewers, the Google unit announced this week. Determined to grow that number, meanwhile, Google says YouTube Kids is headed for a number of new devices. “Google said that a number of smart TVs made by Samsung, Sony and LG will add YouTube Kids to their list of supported apps,” Android Authority reports.
It's doubled its user base to 700 million monthly actives, double its user base of just two years and a spokesman frankly admits that copying Snapchat's Stories has helped a lot.
The newish Pocket.Watch, started by media heavyweights, has partnered with YouTube's HobbyKidsTV that operates ten popular kids channels.
Vice has launched a new vertical, called Impact, that endeavors to give viewers a way to take action on the big burning issues of the day. “Our audience often says, 'Well great, you’ve shown me the issues here, but what can I do about it?’” said Vice co-founder Suroosh Alvi in a of video trying to explain the concept. “That question doesn’t have easy answers. We were having a hard time giving actionable, solutions-oriented responses. That’s why we’re launching Vice Impact."
Netflix has been trying to get into China for years. That hasn't happened--exactly--but it is announcing that it signed a content licensing deal with China's big video streamer, iQiyi.
Netflix plans to raise about $1billion through yet another debt offering, Venture Beat reports. As the video giant said in a statement, it plans to use the fresh funds on “content acquisitions, capital expenditures, investments, working capital and potential acquisitions, and strategic transactions.” In other words, Netflix “plans to spend its way to video-streaming market domination,” VB writes.