Just in time for tonight's NewFronts presentation, Vevo named former Verizon exec Erik Huggers its new CEO. Huggers fills the position vacated by Vevo founder and former CEO Rio Caraeff, who left the company at the end of 2014.
Comparatively small Calkins Media, a newspaper publisher/broadcaster continues to build and iterate for a digital future at a pace faster than many of its larger brethren. At the center of that effort is a retooled Amazon Fire over-the-top channel for one of its papers, backed by a platform it’s building to license to other publishers.
Warner Bros has made a slew of creative hires and appointments for Blue Ribbon Content, its in-house digital series production studio. BRC was launched by Warner Bros. last year
with the mandate to develop and produce live-action and animated short-form programming for a variety of digital platforms.
Hulu has landed rerun rights to "Seinfeld," possibly for $1 million an episode.
YouTube will directly invest in new shows to be launched in partnerships with its four top content creators, it said in a blog on Tuesday. The partnerships would help YouTube secure higher quality advertising as it transitions from a repository of grainy home videos to a site with more polished content.
WPP Chief Executive Sir Martin Sorrell says Netflix needs money to pay for programming commitments and might not want to risk raising subscription rates. Last time it did that, it lost 800,000 subs.
By using what it calls Pound (short for Process for Optimizing and Understanding Network Diffusion), BuzzFeed promises to go beyond just counting social media shares and clicks.BuzzFeed Publisher Dao Nguyen explained it at NewFronts today and in a blog.
Like a bad TED talk and cocktail party, sorta. A funny video about the big events that begin Monday morning.
VideoInk spots five, from Russia, Alaska and AOL, one featuring Mr. Bean and another one from LA for Hispanic kids called "Kids in Black
The Cabletelevision Advertising Bureau produced a short tabloid TV news-type expose of an online "viewer" who discovers he's really a bot, not just a curious guy who visits mommy blogs, and paleo diet and scrapbooking sites. "Why was I following a dental hygiene brand? Truthfully, what kind of a human being follows teeth whitening strips?" he asks. "No human I know" answers the interviewer. The video claims bots are creating 30 million fake impressions a day, at a cost of $6.3 billion a year. The site comes with a operable toll-free phone number; the video is on the CAB site ...