Following Google's big copyright victory in France on Wednesday, TechDirt asks the question: how much would it cost to pre-screen YouTube videos? Answer: about $37 billion.
Online video ad startup TubeMogul has built a new tool called PageSafe that allows anyone to scan a URL to determine its brand safety ranking. Brand safety is not a new issue for ad agencies and their brand clients. The problem arises when ad networks don't adequately distinguish between good and bad content on where their ads appear, or above-the-fold (good) vs. below-the-fold (bad) placements.
The Federal Communications Commission on Tuesday named Disney, AT&T, Netflix and Mozilla, among others, to its membership list for a Net neutrality oversight panel. The so-called Open Internet Advisory Committee will monitor the impact that the FCC's controversial Net neutrality order, which was adopted in 2010, has had on the telecommunications industry.
Amazon on Tuesday launched an app for its video services on Microsoft's Xbox 360 game console that allows Xbox Live subscribers to access its video-on-demand and video subscription service offerings, called Amazon Instant Video and Amazon Prime Instant, respectively.
Video advertising technology company YuMe received $10 million in financing from WestSummit Capital, a China-based investment firm, closing out a $22 million strategic round that was initially announced last November. The round was led by Samsung Ventures and also included Translink Capital. YuMe founder Jayant Kadambi said the funding would be used to expand into connected devices, a growth area for the company. "We are using it to expand our Connected TV business across OEMs and publishers globally. We are continuing to expand our business out of our Chennai development labs, as we see tremendous media business growth opportunities across ...
Having the ability to tap into location-based information for travelers can aid in finding shelter, food and water in an unfamiliar place. eMarketer points us to a Q1 2012 report by mobile-local ad network xAd found that nearly 50% of all local travel searches completed on a mobile device in the U.S. were related to transportation. The search data in categories of hotels and lodging, car rentals and airlines, found high click-through rates, such as 17.8% for airlines, 17% for car rentals, and nearly 10% for hotels and lodging.
Mobile device fragmentation is a big problem for advertisers. Because smartphones and tablets have multiple manufacturers and operating systems, mobile ads are a hassle to produce and even more difficult to scale. This is precisely the problem that Tremor Video is hoping to address with its new Mobile Creative Platform.
President Barack Obama's endorsement of same-sex marriage has resulted in a record number of searches on Google.com and seems to have inspired thousands of users uploading videos on the subject to YouTube, The Associated Press reports. Gay marriage was also the most popular topic on the video-sharing site's news and politics category last week.
Video search engine blinkx has announced that a new blinkx app is now available for Sony's line of Bravia smart TVs, Blu-Ray and streaming media players, and home theater systems. Last week, the company signed a content deal with AnyClip that allows users to search for and watch scenes from titles owned by Warner Brothers, Universal Studios, Vivendi Entertainment, First Look and Virgil Films.
On July 2, YouTube is launching a new food channel, called HUNGRY, as part of its massive launch of 100+ new channels of niche programming. The video-sharing giant has hired a handful of food television veterans who all believe that the future of their genre is online, not on the TV. "The wonderful thing about YouTube is it has 800 million users worldwide and they all need to eat," Bruce Seidel, HUNGRY's overseer and a former Food Network and Cooking Channel exec, tells the Associated Press. "I'd like to get just 1 percent of them." HUNGRY aims to have 12 ...