Sources tell Variety that Apple has held preliminary conversations in recent weeks with executives in Hollywood to suss out their interest in spearheading efforts to produce entertainment content.

The show about two pals whose insults always go over the line has been renewed for a second season, despite a joke that some viewers found indefensible.

To capture young audiences not used to watching TV anymore (!!!), it concocted “VMA” Live Story for Snapchat, giving them access to red carpet, backstage and other parts of the event that may not necessarily be seen on TV. Advertiser included Taco Bell, Verizon, American Legacy and Covergirl — Snapchat offered only four 10-second slots for marketers. 

Netflix announced Sunday that it has chosen not to renew a deal with Epix, the cable provider with domestic streaming rights to "Hunger Games: Catching Fire." That movie, along with other big names like "World War Z" and "Transformers: Age of Extinction," will disappear from Netflix at the end of September. Netflix CEO Reed Hastings earlier told investors that Epix content did not have "particularly large" viewer numbers

Netflix is losing a key distribution partner in Epix. The cable network has decided not to renew its contract with the streaming service, which means the loss of “Hunger Games: Catching Fire,” “Transformers: Age of Extinction” and other popular titles. “The trade-off, says Netflix: It is making its own movies — but subscribers will have to wait a while to see most of them,” Re/code reports. 

"Netflix is good, but not that good," Time Warner CEO Jeff Bewkes said at the IBC conference in Amsterdam  "The pessimism in the market about the sector is overdone - our industry will figure out how to take content and sell it on demand."

If it comes, Discovery appears to be ready for the virtual reality revolution. The company just released the first videos for its virtual reality network, Discovery VR. “The videos debuting Thursday … reveal some of the promise of the medium, which covers every angle you could possibly look and is navigable by moving a smartphone around you or even clicking and dragging the viewing angle around with a mouse,” The Associated Press reports.

The online reaction spread quickly after the Roanoke  killer posted video of his attack on two former co-workers in the midst of a live news broadcast. Surprising to some, many Twitter and Facebook users urged others not to click on retweet or otherwise circulate the recording. 

According to a survey conducted by Strata that polled 85 agencies of various sizes across the U.S., there’s a 66% increase in interest in advertising on streaming and online video during second quarter 2015 over the same period in 2014.

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