DirecTV, the largest satellite TV operator in the U.S., has indicated that it might introduce online video streaming services. But at first, it won't be anywhere near as ambitious. as Netflix.
Netflix CFO David Wells thinks HBO Go should offer its online service to eveybody, not just people who already get HBO via cable. He thinks there's plenty of room for a competitor, and that competition would be good for Netflix
Facebook and Google have big user bases, and that's critical as ad dollars shift to mobile away from desktop PCs. The two Internet giants are zeroing in more on video ads, but analysts think that won't have a major financial impact for a couple years.
Netflix subscribers have doubled in the last year. Now, Canadian broadcasters, who have to produce a certain amount of homegrown content, complain that because Netflix doesn't have to adhere to that requirement, neither should they.
California passed a law that allows youths to legally get damaging content off the Web so as to not jeopardize them as they seek jobs or college admissions. But it's tougher to get that material off the Internet once it's been passed around by others.
Intel promised to launch a Web-based pay TV service by the end of 2013, but now are looking for a strategic backer to help them fund and distribute the service. If they don’t find one soon, it’s possible the project will be scrapped. Intel has been talking with Samsung and Amazon, some sources tell AllThingsD.
Those Dove Real Beauty sketches were massively popular. But while the ads garnered more than 50 million views on YouTube, a survey found that it's likely that many of those views came from people who didn't remember it was a Dove ad--maybe because Dove isn't mentioned until the very end of the 3-minute ad
RealPlayer publishers RealNetworks is hoping to make a comeback in the online video field by launching a cloud-based version of its once-dominant streaming video player.
So as there appears to be an abundance and continuous stream of UGC content, the publishers of the video sites are also questioning the validity of original content and how they can justify paying for it without a strategy to monetize it. Richard Spalding, CEO of Kontraband and The 7th Chamber looks at the dilemma.
Pacemedia, an-automated self-service portal for television advertisers, announced its findings from its 2013 Advertisers Survey of 264 ad executives that it says shows that 89% of them found television video impressions were more important than online video impressions. A similar overwhelming majority of 88% say there are benefits in better targeting in television advertising.