AOL  invested heavily in the targeted ad world last year, when it re-launched its Project Devil with the hope of offering very high quality ads to very high quality advertisers. Now AOL is going to expand that high-touch ad model to its video properties with the help of Adap.tv.

You can expect a lot more head-to-head ad spending from Netflix, Amazon and Hulu. So far the streaming services haven't waged much of an ad war, but that seems likely to change. The rewards can be immense, says Horizon Media analyst Brad Adgate 

Vimeo is dangling funding to filmmakers who've already made their films but could use an extra $10K to distribute, promote (or, probably pay back loans) if they agree to distribute through Vimeo on Demand.