All Voices.com
...Addressable advertising, to be precise. TV should try it, and looks like it will. And with it should come the same pay-per-performance standard Internet advertisers expect.
AllThingsD
Jon Bruner, a data journalist working for O’Reilly Radar surveyed Twitter accounts and discovered "the median Twitter account has a single follower."
AllThingsD
See? Drones not all bad.
Gigaom
This year,
NORADSanta.org features a calendar of interactive games, a library of reading materials, holiday music and videos featuring Santa’s journey across the globe.
Gigaom
It wouldn't be the holidays if you weren't swearing at technology. Gigaom's tips on how to get more out of the simple gift-given Chromecast dongle seems to be a good way to put Christ! back in Christmas.
Seeking Alpha
As of December 21th, Google's stock was trading at $1100.62. This analysis says that based on performance estimates it has a forward evaluation of $1296.80.
Marketing Week
KFC is the first to test an online advertising format that allows it to create personalized video promotions that change according to location, the weather and shopper behavior.
Mashable
Interesting charticle shows that in every age category, the type of video consumers tilt toward are television shows, not original or user generated content.
Ashley Swartz, founder of Curious Minds, explains the known universe of RTB in a short video
Search Engine Watch
In November, according to comScore's numbers, 189.2 million Americans watched 47.1 billion online content videos while the number of video ad views totaled 26.8 billion. Last year, in the same month, video ad views were just 10.5 billion, from 182 million Internet users who watched 40 billion content videos.