A new campaign ad for Sen. Mitch McConnell features his voiceover with iconic photos of the Bluegrass State abut when the video montage switches to a basketball celebration, it isn't the powerhouse University of Kentucky, but a quick flash of Duke players moments after it won the NCAA tourney in 2010. It's at about 1:08 on the video, or audibly, right after McConnell intones, "This is our time to get it right." Keep trying: The campaign attempted to fix the mistake by substituting a quick clip of University of Kentucky player Julius Randle, but that has run afoul of NCAA …
US programmatic video advertising platform, BrightRoll, has hired Andy Mitchell as managing director of European operations to help boost business across the continent.
Stock video provider Dissolve took the words to "generic brand video" poem/essay by Kendra Esch for McSweeney's and added footage for every cliche she noted. This is the spot-on result
Ebuzzing, provider of technology-driven video advertising solutions and Teads, a video ad management supply side platform announced a merger, with an eye toward a public offering.
After surviving a strike, bankruptcy and the city's hard times, Detroit Symphony Orchestra is the fine arts leader in free streaming of concerts. Some say that because people don't buy music much anymore, online performances is best way to capture new audiences.
If Apple is able to persuade around 25% of its iPhone buyers to buy its smartwatch, there could be an upside of about $4-5 billion to our long-term EBITDA forecast. That translates, over time, into a value addition of about $50 billion, or $50 per share.
Taking its video show on the road, AOL just launched AOL On in the UK. The on-demand video platform features an assortment of original and aggregated content. “Today represents AOL On’s first foray outside the North American market, and its launch partners include Channel 4 News, ITN, Trinity Mirror, TalkTalk and Telegraph Media Group, as well as existing partners such as E! Entertainment Discovery, NBC Universal, IGN and TMZ,” The Next Web reports.
Jane Fonda and Lily Tomlin starred in "9 to 5," and now they will be paired again in "Grace and Frankie," a half-hour sitcom about two wives whose husbands have left them--for each other. It was created by Marta Kauffman ("Friends" creator) and Howard J. Morris ("Home Improvement" writer), and Netflix's Ted Sarandos gushes it's "anything but wholesome. We can't wait."
From now on, online companies will have to employ government-approved censors to vet content and obtain a censorship license, then monitor content before it is broadcast.
It's not just "Between Two Ferns." President Obama has been doing everything to get young people to enroll for health insurance--and a lot on line. (Watch the Hannah Hart YouTube video referenced in this New York Times article)