Potentially aiding its set-top-box strategy, Google has reportedly acquired the assets of defunct video-game company Green Throttle Games. “Sources close to the situation report that the Green Throttle Games acquisition is a clear signal that Google [is] looking at anchoring its set-top TV box -- rumored at the end of last year to be coming in the first half of 2014 -- around games,” PandoDaily reports. 

Disney is reportedly eyeing Maker Studios for upwards of $500 million. Regarding the deal, Re/Code writes: “If it goes through, it would be by far the biggest bet by a traditional media company in a company built on top of YouTube.” By its own count, Maker generates 5.5 billion video views a month, the vast majority of which occur on YouTube. 

A company pays viewers in swagbucks to watch videos, and they can redeem the currency for household goods, even text books.

Google's YouTube lost its crown to Netflixas the top online video service for watching TV shows and movies, said RBC Capital Markets.

Adap.tv's managing partner in Europe talks about the firm's policing of fraudulent sites and viewability issues, says Adap.tv looks for warning signs and acts decisively. "I'm oversimplifying the situation a little bit but essentially the agencies will need to sit up and take notice of fraud on behalf of their clients or their clients will push back and there could be a trust issue," Brian Fitzpatrick says.  

MediaPost has bundled highlights stories, blogs, wisecracks and video streams from its OMMA confab at SWSWi into one darn handy site.

Cartoon Network will release an app that will deliver original 15-second content bites — videos, games, polls, and trivia — solely to mobile devices, the company said Friday.

Hulu will debut "Deadbeat," a dark comedy about about psychic medium who is not very good at it, at SXSW this year . It is the only digital series to premiere at the film festival.

Tremor Video says  Katie Seitz has been promoted to vice president of sales strategy and product marketing, reporting to CRO Randy Kilgore.

Reuters issues a press release to announce the rollout of Reuters Live Online (RLO), a product for online publishers that provides fully licensable access to live video coverage of breaking news and scheduled events. It replaces the Reuters Live Stream product.At launch, RLO will be able to stream as many as three live events simultaneously.