Starting today, it will cost a little bit more to subscribe to Netflix if you aren't already a member. Netflix said it last month that it would be taking the action. For most new subscribers, the new cost is $9 a month. Existing subscribers stay where they are, at $8.

About Yahoo’s reported $350 million bid for News Distribution Network. Right, well, sources tell Re/Code that talks with the online-video service have come to a standstill. At this point, “It is not clear if it will be completed,” Re/Code writes. “Yahoo has been trying to bolster its video platform and has tried various acquisitions that have not panned out, such as a failed bid for France’s Dailymotion.” Next up could be YouTube network Fullscreen.

Yahoo’s domestic assets are not worthless (!), CEO Marissa Mayer told those gathered for a TechCrunch conference, this week. As TechCrunch’s Alex Wilhelm notes: “The company has a market capitalization in the tens of billions, but it’s been pointed out that if you add up the value of its stakes in Yahoo Japan and Alibaba, the company could be valued at something approaching zero.” Still, in Wilhelm’s opinion, “Yahoo could in fact be quite undervalued.”

Randall Rothenberg, president and chief executive Interactive Advertising Bureau, says for digital media, it's like “1982 or 1983 in the cable industry,” when advertisers began catching on to buying cable.

 Amazon and Netflix have come out against the FCC's plan to split the Internet into faster and slower lanes as a solution to net neutrality headaches. They join about 100 other tech firms telling the FCC to rethink its plans.  

A new ad campaign called for sexy models to look and speak sexy, but then, things turned awkward. Can't give away more than that without ruining the bit... 

Advertisers and producers all want to be part of the online video explosion, as the crowds at NewFronts attest.  "Two years ago, these were 1/10th the size," one attendee of Yahoo's event said. But while everyone was excited, it was sort of a tempered buzz. "The size is there," he said. "The content isn't."

Jimmy Maymann, The Huffington Post’s CEO, says HuffPo has an  “aggressive” global strategy and wants to expand the kind of online video presence "HuffPost Live" has in the US into the 11 international markets where Huffington Post now operates.

Viddiverse, a safe, video site for kids 8 to 13, has premiered bringing together hundreds of professionally-created, kid-friendly videos plus elements of familiar social media destinations where kids can upload their own user generated videos. It was started by  Malcolm Bird, a former Nickelodeon executive who founded and built AOL Kids & Teens. 

The latest stats from comScore found that the average American spent nearly 18 hours this past February watching videos. That is an increase of nearly 50% over last year. In addition, video ads saw a viewing jump of over 150% over the previous February.