The U.K. pay TV giant has invested $500,000 into online video start-up Pluto.TV, the companies announced announced Monday. The partnership with Pluto.TV — which programs online content into TV-like channels that can be watched at any time — builds on Sky's effort to invest in U.S. startups. 

 Teads, known as Ebuzzing & Teads until a few weeks ago, is on a mission to “reinvent video advertising”, introducing new formats like the collapsible video player that pops up in between paragraphs of text. Jeremy Arditi, the company's UK managing director and senior vice president of international sales talks to City A.M. about its programmatic push, and how to make a video go viral

Until now, YouTube has been kind of West Coast-tilted, but new studios near to opening at the Chelsea Market in New York should reshape some of the content.

Everyone wants to poach YouTube’s top content creators. Along with reports that Facebook is courting the Web stars, Yahoo is said to be seeking a piece of the action. “Yahoo executives believe Tumblr should become the company's answer to YouTube,” Business Insider writes, citing sources. “In this vision, Tumblr would become the exclusive distributor of videos from YouTube stars like JC Caylen, JennXPenn, Teala Dunn, Ricky Dillon, Connor Franta, JackJack, and Bethany Mota.” 

Facebook, Twitter, Google, Yahoo, Microsoft, AOL and five other big names in digital media in the UK will hold "upfront" events next week, replicating the Newfront presentations in US and TV's venerable upfront process.

Sizmek, an open ad management company that delivers multiscreen campaigns, appointed Ken Saunders as Chief Financial Officer.  

The departure of Bill Gross from Pimco has unleashed an advertising war, as rival bond fund managers try to lure retail customers with pitches in print media and online. As Mr Gross was readying his first conference call for potential clients since joining the much smaller Janus Capital last month, BlackRock, 

British research shows that viewers recall television advertising better than they think, and they recall it even if they're using a second screen while ads on the telly run

In an open letter, Carl Icahn says Apple should quit dithering and market an Apple TV in Ultra HD. He thinks Apple can sell 12 million in 2016 and 25 million the year after that, all for about $1,500 each. Icahn owns about 53 million shares in Apple

Facebook has been declared dead with teens before. And, now Piper Jaffray says, it's dead again. On the upside for Facebook investors, teens really love Instagram.