Deadline.com reports that Bloomberg will begin streaming online this month on Pluto TV under a new partnership. It's the first OTT provider to offer the biz site for free.   Pluto’s service plays on apps for  iOS and Android mobile devices, and connected TVs with Amazon and Android streaming devices. 

SlingTV couldn't deal with the stampede of viewers who used the new online service to watch Saturday's NCAA March Madness basketball Final Four games. It apologized; disgruntled new customers threatened to bolt

So much for Sling TV’s streaming service competing with cable carriers. This weekend, “By Sling’s own admission, it couldn’t handle an influx of users who tuned in to watch Turner Networks’ broadcasts of the March Madness college basketball semi-finals,” Re/Code reports. “That led to streams that were choppy or nonexistent, according to frustrated Sling users.” 

Corden’s channel’s monthly views on YouTube jumped from 198,480 on Mar. 1 to 21,878,820 on Mar. 31, according to the Web video analytics firm OpenSlate. That's nothing compared to Jimmy Fallon or Jimmy Kimmel, but it's a fast climb for a host who was relatively unknown before his show debuted.

Advertisers pay $100 per 1,000 views, a hefty rate, but it's a great way for 11 media companies to reach millennials with clips of their content.  Bloomberg says 71% of people 18-29 use Snapchat.

The ad, for Budweiser, only shows to Tinder members who are 21 and older, as they are swiping to look at a prospective partner

YouTuber Grace Helbig's new weekly show begins tonight on E!. In an earlier MediaPost story, she said, she aware that her show is a kind of test tube for bringing online sensibility to television, but says she’s taking it in stride. “I feel very lucky to be on the forefront of this, to figure out the formula for this... if there is a formula,” she says.

Comcast has told regulators that the changing over-the-top landscape means it should not be required to distribute NBC programming to broadband rivals beyond January 2018, The New York Post reports. "With so many rivals — like Dish Network’s Sling TV, which launched Feb. 9 without NBC — content from Comcast’s NBCUniversal is not needed to succeed, Comcast brass told the FCC," the paper reported, citing information from a source.

Brandwatch, a company that tracks conversations on social media, recorded roughly 50,000 tweets mentioning April Fools’ Day last year. Of those, three times as many tweets were negative versus positive. The problem seems to be too many companies that aren't so clever trying too hard to be clever. It hurts. 

New Funny Or Die's "Dips" are super-short videos featuring celebrities doing something sort of funny in 1.5 seconds. Someday, you'll wonder why you spent 10.5 seconds watching.