"Vanity" is  the first series to be produced by Bernie Su and David Tochterman’s new company, Canvas Media Studios, with an advertising tie-in to Maybelline. 

Expanding its original content efforts, Reddit is launching a video division. Monetization opportunities are likely driving the move, The Verge suggests. “By creating its own content, Reddit can better control the conversation around the marketing and also tap into more lucrative advertising formats,” it writes. “Reddit has been advertising against the numerous passionate communities that flock to its forums … but it's tough.”

Multimedia platform Complex has partnered with BMP Digital, the digital division of reality TV pioneers Bunim/Murray Productions (Keeping Up with the Kardashians, The Real World), to produce and distribute short-form unscripted and digital video projects and series.

If you notice there are extra seats at some events, it's because out of town buyers didn't bother showing up for the second week. For nline video, which has made brevity a virtue, NewFronts is, well, sinful 

TLC is extending its brand online with a new digital hub called TLCme, which was announced Tuesday morning during Discovery’s debut NewFront presentation. It will have daily content across six categories: Family, home, beauty, style, health and food.

DigitasLBi chief investment officer Adam Shlachter says "discovery" is still the tough part for consumers looking for online video, but social media is helping them find it.  

One week after announcing Cablevision Systems would sell its subscription-video service to customers, Hulu said it has inked deals with five smaller cable companies to deliver to service through their set-tops. The five new partners are: Armstrong, Atlantic Broadband, Mediacom Communications, Midcontinent Communications and WideOpenWest.

The youth-skewing broadcaster is planning to turn CW Seed, a studio launched a few years ago to develop original Web content, into a full fledged brand. That includes standalone Seed mobile apps on iOS and Android devices that went live on May 1, and eventually a slew of over-the-top TV apps starting with a Chromecast and Xbox version in the near future and other platforms such as Roku and Apple TV by the end of this year.

Those 1 million subscribers mean only $200 million or so in revenue, not enough to offset declines in print revenue.

Fox starts IAF, the Internet Action Force, an embarrassing name for a in-house group charged with creating custom content for advertisers; and, for an Internet video provider, Vice sounds a lot like a TV network.