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Netflix Makes Docu Deal With DiCaprio
Tubefilter
The streaming video service has teamed with DiCaprio'S Appian Way to stream documentary-styled projects, all of which will be produced or exec produced by the star. His "Virunga" was nominated for Best Documentary Oscar in the 2014 competition.
Geico Is A Clever Advertiser. Everybody Knows That
3Q Digital
But did you know Geico has just produced a 5-second commercial that it says, in the ad, is deliberately designed to deliver its message before you can 'Skip ad'?
Big Advertisers' Pre-Roll Used Before ISIS YouTube Videos
CNN Money
Big advertisers, including Procter & Gamble and Anheuser-Busch, say they weren't aware their ads were being used as pre-roll before ISIS videos on YouTube. The ads have been removed. Some of the videos remain.
How Vox Is Growing A 'Time Inc. For This Generation'
Financial Times
Vox's seven sites, including The Verge and SB Nation, have 155 million unique viewers a month; social media has become a key component to its growth.
For The First Time, Some Disney Jr. Content Goes To Hulu
TechCrunch
Hulu says it has a deal with the Disney-ABC Television Group giving Hulu the exclusive rights to one of Disney Junior’s top-rated shows, "Doc McStuffins" as well as "Bunnytown," and the non-exclusive rights to "Handy Manny." It's the first time Disney Junior programming has been made available on Hulu.
YouTube Now Has March Madness Channel
StreamDaily
NCAA Digital (managed by Turner Sports) launched the
NCAA March Madness
channel on YouTube that will feature real-time highlights and video recaps from all 67 games in the tourney, game previews, press conferences and other features.
YouTube Taps Turner Sports For March Madness Channel
The Wall Street Journal
YouTube has partnered with Turner Sports to launch an official March Madness channel. “The new channel will feature highlights from the 67 NCAA [Division I Men’s Basketball Championship] games that will be posted quickly as the games unfold starting on Mar. 17,” The Wall Street Journal reports. Part of a broader push into pro sports, YouTube recently reached with the NFL to host a co-host a channel with the league.
How Social Network Influencers Want To Do Their Work
Advertising Age
Quit being so excited about analytics, some expert influencers advise advertisers.
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