Disney "only" paid $675 million for Maker Studios, less than the $950 million it might have paid if performance goals were met, according to a Disney financial filing. 

Ten months in, HBO Now has "only" 800,000 subs, not 1-2 million some projected. But HBO CEO Richard Plepler argues, the service still not available from PlayStation, Xbox platforms. Or, are potential users waiting for new "Game of Thrones" in April? 

Vevo launched new apps for Android phones as well as the latest-generation Apple TV Thursday, as it tries to siphon viewers from Google-owned YouTube.

Apparently, Netflix didn't jump through all of Russia's regulatory hoops before setting up shop. Looks like they're going to need to visit the commissar. 

An ad executive says native advertising, better viewability safeguards and engagement stats make online video advertising an enticing investment for marketers. 

CW encourages its stars to tell fans to binge watch "Crazy Girlfiriend" series on Hulu, figuring that will eventually boost over-the-air ratings. Sometimes it works, sometimes it doesn't.

Funny Or Die has released a 1980s-throwback made-for-TV type movie starring Johnny Depp as the laughable mogul turned lamentable politician, called "The Art of The Deal--The Movie" with Henry Winkler (as Mayor Koch) and an intro from Ron Howard.

Across laptops, desktops, tablets, connected TV devices and smartphones, CBS says that 3.96 million unique viewers tuned in to watch its live stream of Super Bowl 50. “In addition, CBS said that viewers consumed more than 402 million total minutes of coverage, watching for more than 101 minutes each on average,” TechCrunch reports.

The third beta of Apple's tvOS 9.2 i looks like it will address many of the shortcomings users had complained about in the software. It  will add Siri dictation support to the Apple TV. That will make entering service login names, passwords, and other text much easier on the device, especially considering that not many are fans of its horizontal on-screen keyboard.

 Instagram is expanding its ad offer with a brand new 60-second format. Previously, advertisers had to settle for 15 or 30-second spots.