Hulu is emphasizing viewing via connected TV devices like Roku, Apple TV, PlayStation or smart TVs at its NewFronts presentation this morning.

Instagram announced Tuesday that it will soon roll out a new kind of video carousel ads, a move that will let advertisers share up to five separate videos with one single ad purchase. Each video can be up to 60 seconds long. Instagram already sells carousel ads, the kinds of ads that let users swipe between different pages (often called cards). But video functionality wasn’t available until now.

ESPN and Vice Media are teaming up to make shows together and swap content onto each other’s TV channels and digital platforms, including short-form series. Material will also re-air on Vice's new TV channel, Viceland.

AOL Build is moving to a new 13,412-square-foot studio space in downtown Manhattan, at 692 Broadway, to help it do more live and VR programming and give it street presence. It's slated to open this fall. It will be indoors, with a roof and heat, which all would have been pluses at AOL's NewFronts event at South Street Seaport Tuesday night. Drizzle played havoc, but-- in fact--it was still fun, with performances by Snoop Dogg, Demi Lovato and a terrific new British group, Years & Years.

Refinery29  announced two new YouTube channels, celebrity collaborations, brand partnerships, a virtual reality project and a new data mining program.

Four major buyers size up NewFronts; in general, NewFronts is still a showcase, not a marketplace; the NewFronts' length is too long; and it's nice to have an organized event to show what's new out there.

It’s interesting to see how different publishers are making use of new virtual reality technology. The Guardian, for one, just launched 6x9, its first virtual reality experience looking at life in isolated prison cells. To partake, viewers need the Guardian VR app, which makes use of a 360-degree video on YouTube. The point? The paper “aims to raise awareness of the practice of solitary confinement in the US and its repercussions,” journalism.co.uk reports.

Hulu is reportedly creating a subscription service that will stream feeds of broadcast and cable TV channels. The company hopes to launch the new cable TV-style online service in the first quarter of 2017, sources tell The Wall Street Journal. Needless to say, the “move that would make the company a competitor to traditional pay-TV providers and other new digital entrants.”

Vimeo is buying VHX. “Long a bastion of ad-free online video,” The Verge writes, Vimeo is now “bringing the small New York startup's monetization toolkit to a much bigger pool of 280 million creators and consumers.” Among other pursuits, VHX has recently been creating apps for mobile devices, and helping clients build a presence on the new Apple TV.

 Accenture's fifth annual report on the future of broadcasting examines is the difficulty over-the-top services pose to traditional pay TV operators. With competing services multiplying and consumers hungry for streaming video, broadcasters are facing down their fears of cannibalizing their existing businesses.