Vimeo plans to launch an upgraded pay service that it hopes will eventually rival Netflix. Big plans! It's now hired three new development executives to coordinate content acquisition. 

YouTube is entering into a multi-year deal with e-sports platform FACEIT to stream its competitive gaming league, the Esports Championship Series. “E-sports has been touted as one of the next big things in live events, drawing millions of spectators online,” Reuters writes. “Traditional media companies and big videogame publishers are all clamoring for a bigger part of the stakes.”

GoPro says it will knock out another 270 jobs--17% of its workforce. It laid off 200 other positions last November. Its focus has moved from body cameras to drone, but its highly touted Karma model had problems and was recalled.

Genius -- which once promised to annotate the entire Web -- is going through some major changes. On the heels of cutting a quarter of its staff, the startup is now reimaging itself as a video-focused media company, The Verge reports. As such, “The company recently redesigned its homepage with expanded space for editorial content and advertising,” it notes. Also, “It has also been deepening its Behind the Lyrics partnership with Spotify.”

Virtual gaming company Roblox just raised $92 million, Fast Company reports. “Roblox, which makes money from commissions it takes on the micro-transactions conducted on the platform, previously raised $10.5 million in funding in 2011,” FC notes. “The company, which has 163 employees, has not disclosed last year’s financials, but in 2015, revenues amounted to $52.3 million.”

Snap’s plan is to hammer away in areas where it already has a foothold, like the U.S. and the U.K. The company isn’t worried about spreading Snapchat to emerging markets like India or Singapore — the way Facebook is currently doing.

At SXSW, agencies showed off their versions of classic novels, using six-second YouTube format. 

Netflix's  half-hour “Z: The Beginning of Everything" can compete in Emmys as a drama and the hour-long"A Series of Unfortunate Events"  can compete as a comedy, the Television Academy ruled. Unless granted an exemption like these, half-hours are classified as comedies and hour-long programs are classified as dramas. 

Pandora appears ready to roll out its on-demand ‘Premium’ music service. As The Verge reports: “Pandora Premium is exactly what you would expect it to be: a $10-a-month service with millions of songs that you can listen to at will and save offline whenever you want.” Setting Premium apart, however, the service also boasts “a slew of personalization features and the least complicated music app to date.”

Bloomberg says Viacom cable channels won't be part of Hulu's streaming service when it debuts in a few months, but A+E will.