The site will offer content that surrounds big studio movies and films -- behind-the-scenes clips, edgy trailers (under the Metacafe Redband brand) -- as well as a 3-D showcase. There will also be an area for HD movie trailers and a guide to big summer blockbuster movies.
Metacafe Movies hopes to get more of the mainstream movie fanatic and big advertising dollars from movie studios -- which, according to reports, increased movie-related advertising revenues by more than 70% year-over-year. Metacafe heavily targets males 18-34.
To help steer the editorial content of the site, Metacafe has hired people from Netflix and Rotten Tomatoes to help glean movie-related content.
Metacafe hopes to roll out other vertical Web areas in a similar manner, such as video games, TV, music and sports.
"Our singular focus is on building the premiere movies and entertainment online video property, delivering a great experience for our viewers and valuable marketing results to our advertisers," stated Erick Hachenburg, CEO of Metacafe.
Doug Neil, senior vice president of digital marketing for Universal Pictures, said in a release: "Promoting our films in the online video environment is a great way to reach movie fans and build excitement about upcoming releases."