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Why Samsung's New Anti-iPhone Ads Succeed

  • Forbes, Friday, September 21, 2012 9:38 AM

Samsung has launched a new poke at iPhone 5 with a TV spot extending “The Next Big Thing Is Already Here” campaign, and touting the Galaxy SIII. Contributor John Ellet offers three reasons why the campaign is so effective. In brief: It actually compares features people care about; it doesn't mention Apple; and, like Apple's own Apple versus PC ads, it uses humor to blunt the hard edge of an obvious attack. 

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