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SFO Taps Clear Channel Airports For Digital Makeover

San Francisco International Airport has selected Clear Channel Airports to create a digital out-of-home network combining art with information and advertising.
 
CCA, a division of Clear Channel Outdoor, will create displays for “ambient digital art” highlighting San Francisco’s historical role as the Gateway to the Pacific, as well as delivering useful information to roughly 10 million passengers a year. It will also provide advertising and sponsorship opportunities.

The DOOH network will be carefully integrated with the airport’s architecture, aligning digital signage with horizontal and vertical “reveals” and surfaces.
 
As part of the deal, CCA is contributing $100,000 of free media to promote tourism and local business organizations in the San Francisco airport. Overall, CCA expects to generate roughly $80 million of revenue for the airport over the eight-year contract.
 
Elsewhere, CCA recently unveiled four huge “video towers” in the Denver International Airport. The spectacular displays consist of LED screens measuring 26 feet on the diagonal, mounted in four towers surrounding the airport’s “Great Hall” elevator column. The towers will form the centerpiece of a larger DOOH network throughout DIA, including over 118 LCD screens around the airport, freestanding 70-inch LCD screens in the airport’s Jeppesen Terminal, and overhead video walls in its A, B, and C concourses.
 
CCA also signed a deal to bring its new airport TV network, ClearVision, to Dallas Love Field Airport, which serves around 8 million travelers per year -- including special programming for children, a first for CCA.

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