• by Amy Corr  @MediaPostOTL, August 19, 2013

When you’re hot and endorsements deals roll in, you’ve got to strike while the getting’s good. That’s why James Harden of the Houston Rockets dabbled with a singing career. In an amusing spot for Foot Locker, Harden, coming off a career year on the court, tries his luck off the court as a singer to keep things fresh. Harden’s pal, Stephen Curry, storms the music booth to convince him not to sing and to keep things fresh by visiting Foot Locker for the latest athletic gear. Harden starts to see the light when his producer plays back his track. Just add a dash of autotune. Watch “Harden Soul” here, created by BBDO New York. There’s also a full-length version of Harden’s song, with lyrics written by the agency. Listen to it here. And, it’s available as an iTunes single, if you’re a fan of tone-deaf singers, like William Hung, for example.