• KISSmetrics, Thursday, October 3, 2013 11:43 AM

Stella Fayman weighs the pros and the cons of outsourcing overseas versus building an in-house search engine marketing team. While lower cost might be among the possible benefits to outsource, quality could become a big issue. As the electronics manufacturing industry learned from years of outsourcing manufacturing and code building to China or India, it's not easy to ensure that the code getting built for the search strategy remains top-notch from thousands of miles away. Read the article here.

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