• by Amy Corr  @MediaPostOTL, October 9, 2013

GEICO teamed up with NCM and Screenvision to create a series of sponsored “Silence Your Cell Phone” PSAs. Created by The Martin Agency, the campaign launches in theatres this month. The first PSA stars the GEICO Gecko, and plays off the nostalgic “let’s go to the lobby” announcement for moviegoers to purchase food and drink. When the popcorn, soda and candy characters begin chatting on their cell phones, the Gecko appears, asking them to be considerate to fellow moviegoers and continue their conversation in the lobby. See it here. The next PSA features Caleb the talking camel from the brand’s “Hump Day” commercial walking through the aisles, eating people’s popcorn while informing them to shut off their cell phones. Watch it here. Horizon Media brokered the partnership.