Two of the
worldwide largest media spenders -- automotive and financial -- pulled back for the first half of the year. Nielsen says global advertising for automotive marketers was down 3.1% for the first
six months of 2013 to a 9.2% share of all worldwide media spending. The better-performing categories for auto during the period include North America, Latin America, the Middle East and Africa.
Financial services was down 1.7%; it now has a 6.3% share. Entertainment marketers also slipped -- with 1.2%, now at a 13% share.
The best-performing category of the period:
industry and services, grew 7.2%. This includes business services, property, institutions and power and water company businesses; the category is now at a 11.3% share of all media spending. Much of
this growth came from the property subset of industry and services, which climbed 23.3% in the Asia-Pacific region.
Consumer goods was also a big mover -- gaining 5.7% in the period, now at
a leading 21.3% share. Cold-drink marketers in Asia-Pacific were a strong contributor. Health care ad spending was up 2.5% to a 7.5% share. Some slower-moving gainers: distribution channels lost
1.3% to a 5.4% share; telecommunications slipped 0.9% to a 5.9% share; and media was down 0.1%, to a 8.9% share.
Nielsen says overall global media spending was up 2.8% for the first six
months of the year
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