Around the Net
Kraft Culls Agency Roster
- The Drum, Monday, November 10, 2014 6:29 AM
Kraft has slashed its agency roster, with Droga5, TBWA and Wieden+Kennedy among those to be cut. The food brand has consolidated most of its work within McGarryBowen, Leo Burnett, Taxi and CP&B, stating that it comes as Kraft looks to "align our brands more strategically with the particular strengths of agencies on our roster." Other agencies leaving the roster are VSA Partners, The Martin Agency, Lopez Negrete Communications and Roberts & Langer.
