The show nearly doubles the ratings of its competitors through November 7, with a Nielsen 1.13 rating/5 share among 18-49 viewers. ABC’s “Jimmy Kimmel Live” is at a 0.66/3; while CBS’ “Late Show with David Letterman” is at 0.51/2.
Total viewers offer up nearly the same results when comparing these shows: “Tonight” is at average 3.91 million viewers; “Kimmel” with 2.75 million; and “Late Show” delivers 2.73 million.
In the most recent week, “Kimmel” was able to close the gap somewhat, with a 0.73/4 to 0.98/5 for "Tonight." Total viewers had “Tonight” at 3.61 million and “Kimmel” at 2.97 million.
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At 12:35 a.m. ABC’s “Nightline” has a season-to-date average of 1.66 million viewers; NBC’s “Late Night with Seth Meyers” is at 1.55 million viewers, versus CBS’ “Late Late Show with Craig Ferguson” at 1.40 million viewers.
Season-to-date averages for cable late-night shows have Comedy Central’s “The Daily Show” at 1.33 million viewers, at 11 p.m. to 11:30 p.m., and “The Colbert Report”, at 1.06 million viewers; TBS’ “Conan”, from 11 p.m. to midnight, has 917,000 viewers.
TBS’s "Adult Swim" at 11:30 p.m. is at 1.53 million viewers and the 12:30 p.m. showing of “Adult Swim” is at 1.1 million.
While I wish Jimmy Fallon continued success, the numbers, cited above, tell us a lot about the fragmented TV rating scene of today. In effect, we now have one show "trouncing" its rivals in the so-called key adult 18-49 demographic, with the leader attaining just over a 1% rating per minute, Wow! Even more interesting, is the fact that over 50% of the audience for all of the contenders is over the age of 50----hence, of no consequence.