Around the Net
Consumers Defy Predictions, Spending More On Black Friday Than Cyber Monday
- The Drum, Thursday, December 11, 2014 7:09 AM
Contrary to predictions made by IMRG and Experian, Manic Monday was not as frenzied as anticipated with shoppers spending less that they had on Black Friday and Cyber Monday. A projected £666m was spent on Monday 8 December -- the last day of guaranteed standard delivery for goods wanted before Christmas Day -- which fell just shy of the £676.5m that IMRG and Experian had projected.
