Industry veteran Laura Shuler is leaving experiential marketing agency Jack Morton Worldwide, part the Interpublic Group, to become executive director of brand engagement for UK-based brand consultancy Landor's North American region.
In this newly created position, Shuler will oversee the development and acceleration of Landor’s brand engagement in North America, including maintaining key client relationships, and leading strategic initiatives. She will also manage operations, including supervision of strategists, designers, interactive/digital specialists, and video specialists.
Shuler will be based in New York and report to Stuart Sproule, president of Landor North America.
Shuler joins Landor after spending more than 20 years at Jack Morton, where she was U.S. president, Chief Strategy Officer.
"We are excited to welcome Laura to the Landor team,” said Sproule. “She has a track record of outstanding leadership and an impressive ability to build client relationships and to grow agency offerings.”
Landor is part of the Young & Rubicam Group within WPP. Clients include Barclays, Bayer, BMW, BP, FedEx, GE, Intuit, Kraft Foods, Pernod Ricard, Procter & Gamble, Samsung and Taj Group.