Travelodge has unveiled a GBP25m campaign to showcase its revived value proposition after undergoing a GBP100m makeover.
The ‘Travelodgical’ campaign aims to
speak to the “small part in everyone that loves finding value,” according to CEO Peter Gowers, who believes the UK has “become a nation of value seekers” post-recession. The
campaign follows on from the ‘Get up and go’ message outlined last year when the business returned to TV advertising for the first time since 2011.
Read the whole story at Marketing Week »