Pet food company The Honest Kitchen
social media campaign looking for the year's "most honest pets." Pet owners are encouraged to snap a picture of their beloved dog or cat engaging in an unbecoming act with copy written as the pets'
inner thoughts. Led by an in-store and online sampling program, this campaign gives pet owners a chance to have their pet featured in The Honest Kitchen's 2016 Pet Calendar and win a weekend trip with
their pet. More than 600 retail stores are participating in the program. Participants can also enter on social media using the hashtag #HonestPetsContest on Instagram or Twitter or by uploading photos
to a dedicated website
. "Hey Mom, you're out of toilet paper," reads one entry. "I much prefer mud baths to regular baths," reads another. Consumers can
vote for their favorite confession and earn a sample or coupon from The Honest Kitchen. Red Tettemer O'Connell + Partners
created the campaign.