• by Amy Corr  @MediaPostOTL, September 4, 2015

Domino's launched an online Pizza School that goes back to the basics of pizza-making. Rather than add crazy toppings to its pizza (full disclosure: I love adding crazy toppings to my pizza), the company created a series of videos that serve as a virtual campus to teach pizza lovers how to create their own drama-free pizzas. Each time a person watches a video in its entirety (between 30-60 seconds), they are one step closer to graduating from pizza school. Once they view all the videos about dough, sauce and toppings, visitors are congratulated on graduating and encourage to update their LinkedIn profile, tell friends on Facebook or apply for a job at Domino's. CP+B created the campaign.