No company in the UK, France or Germany delivers an excellent customer experience, according to Forrester but three quarters agree they need to address the issue
- The Drum, Tuesday, September 29, 2015 6:31 AM
In the UK, 87% of the brands were OK or poor, Germany had 84% in this bracket and France 55%. Unlike other markets, not a single brand offered a ‘good’ customer
experience. Leading brands in the UK were Nationwide Building Society, M&S Bank, and American Express.
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