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Back To Bikinis For Protein World

Having made the headlines in 2015 after its controversial Beach Body Ready billboard ads were roundly criticised for being sexist, Protein World is back with its first ever television campaign -- and it's not short of women in bikinis. Set to the slogan "New Year, New You," the TV campaign depicts various scantily clad women posing (or working out, depending on your stance) on the beach to a soundtrack of dance music. The TV campaign is already airing on Channel 5 in the UK.

Read the whole story at Marketing Week »

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