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Weetabix Hands Digital And CRM Brief To The Real Adventure Unlimited

  • Campaign, Wednesday, January 13, 2016 6:45 AM

Bristol-based The Real Adventure Unlimited has been tasked with creating and executing digital and CRM strategies to connect with consumers more efficiently and to increase brand loyalty. This includes designing and rebuilding Weetabix’s corporate website along with consumer brand sites for Weetabix, Alpen and Weetabix On The Go breakfast drinks. Weetabix uses Bartle Bogle Hegarty as its creative ad agency and last year launched a GBP10 million ad campaign to promote all of its cereal brands.

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