TV station advisor BIA/Kelsey forecasts this to total $20.8 billion, up 12.1% over 2015. By way of comparison, BIA/Kelsey says local TV over-the-air revenues sank 7.2% in 2015 versus 2014.
This year, local TV stations' digital/online revenues will rise by around the same rate as-over-the air TV -- up 13.3% to $1.0 billion.
During the last Presidential election year -- 2012 -- local TV stations were estimated to have taken in $20.3 billion in over-the-air advertising (13.4% over 2011) and $600 million in online/digital advertising (a 20% hike over 2011).
BIA/Kelsey says this year, East Coast TV stations will see an 11.1% gain, versus a 7.9% decrease in 2015. Southern TV markets will rise 12.6% in 2016; after a 6.0% decline last year. Western TV stations will grow 11.9% versus a 9.6% fall in 2015.
Midwest markets will see the greatest climb -- up 14.6% versus a 7.2% drop a year ago. Southwest markets will rise the least -- up 8.4% in 2016. Southwest TV stations witnessed the smallest decline of any region in 2015 -- down 4.5%
Mark Fratrik, senior vice president and chief economist, BIA/Kelsey, stated: "The election and the economy, driven by stronger employment figures and continuing low interest rates, are helping push local TV ad revenues above expectations this year."