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Holland & Barrett Switch To FCB Inferno Signals An Ecommerce Push

  • Campaign, Wednesday, August 10, 2016 7:47 AM

FCB Inferno said the majority of Holland & Barrett’s marketing spend will now be placed with them, moving from the brand’s above-the-line agency, Rainey Kelly Campbell Roalfe/Y&R. The Interpublic agency said Holland & Barrett’s shift to a more digital and content-led approach, beginning in October 2016, comes after it launched a new e-commerce platform with click-and-collect.

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