- The Drum, Friday, November 11, 2016 10:47 AM
"The Alibaba 11.11 festival is huge, at writing it is half way through the shopping day for 2016 and the latest count is that a record $12bn had been spent so far. This year the marketing machine
behind the sales day went into overdrive, enlisting Katy Perry for its TV extravaganza, hosting an eight-hour-long shoppable fashion show online."
Read the whole story at The Drum »
