Industry veteran Brandon Cooke is jumping from Dentsu’s mcgarrybowen to become Global Chief Communications Officer at Interpublic’s FCB Worldwide effective January 26.
Cooke will play a lead role in defining and driving the agency’s "Never Finished" positioning with clients and all other communications touch points. Based in New York City, Cooke reports to FCB Worldwide CEO Carter Murray. He replaces Stephen Martincic who joined Ascential, the holding company of Cannes Lions.
“Brandon brings a unique and rare background in marketing, communications and new business," stated Murray. "His results-driven new business background will be an added plus as we look to partner even more closely with marketers. He’s built brands on both the agency and client sides of the business, and understands what is needed to help marketers create, define and share their story.”
At mcgarrybowen, Cooke helped build the agency’s new business unit and expanded his department to include marketing, PR and communications over his seven-year tenure.
Along with the agency’s international expansion, Cooke’s purview grew to include global duties, helping the growing network further expand and land new clients such as Intel, Clorox, United Airlines, Procter & Gamble and Fiat Chrysler Automobiles. He started his career as a copy-writer at Y&R before moving into business development roles at Grey Group and Gotham.