• by Jess Nelson , August 21, 2017

Emma will be hitting the road later this month to host a series of national events on email best practices and deliverability.

The Nashville-based email marketing software provider will be visiting four other U.S. cities throughout the remainder of August and September in its first-ever road show, alongside partners Sparkfly, Torchlite, and ReviewTrackers.

The four marketing technology companies will travel to Austin on August 24, Denver on August 29, Boston on September 12, and Chicago on September 19.

“Email is the heart of successful marketing, but unfortunately, there’s still a lot of bad email out there,” states Colby Cavanaugh, SVP of marketing at Emma. “Today’s marketers wrestle with a bunch of conflicting priorities, so it’s a channel that often gets neglected.”

Emma’s Roadshow will provide real-world advice on how marketers can overcome challenges, meet their audience’s needs, and stand out in the inbox from competitors. Registration is free, and anyone interested in attending can register online.

Topics on the agenda include the development of an effective email marketing campaign plan and identifying potential gaps in execution, how to create a positive inbox experience for every subscriber, how marketers can connect digital and offline behavior to power more personalized marketing campaigns, and the value of customer feedback.