• by Jess Nelson , September 19, 2017

Sigstr announced the expansion of its HubSpot integration on Tuesday, enabling marketers to incorporate personalized email signatures into their outbound workflows.   

Sigstr is now a certified HubSpot Connect Partner, and its existing HubSpot integration has been revamped with new features and capabilities.

The Indianapolis-based company specializes in employee email personalization. Sigstr’s platform utilizes the conclusion of an email message as an additional marketing opportunity, transforming an email signature into a dynamic, clickable banner ad. 

HubSpot customers can now connect their CRM workflows to Sigstr to make it easier to integrate Sigstr’s capabilities into email templates and outgoing campaigns. Sigstr, a Software-as-a-Service (SaaS) marketing technology, supports popular employee email systems like Gmail and Outlook. 

Sigstr has had a busy summer, launching two new platform features and closing on its first-ever funding round. The company launched an event-based marketing feature in July and account-based marketing functionality in May.

HubSpot also participated in Sigstr’s $5 million Series A funding round last month, the company’s third investment.