Mobile Dominates Internet Ad Spend
- by Larissa Faw , October 15, 2017
Advertisers need to treat the internet not as mobile-first, but mobile-dominated.
More than half (53%) of all internet ad spend will go to ads viewed on mobile devices in 2017. Mobile is forecast to account for 62% by 2019, according to Zenith’s Mobile Advertising Forecasts 2017.
Two-thirds of individuals in …
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