• by Steve McClellan  @mp_mcclellan, January 17, 2018

Online travel agency Orbitz, a subsidiary of Expedia, has selected Havas Chicago for creative AOR duties after a formal review involving close to a dozen agencies.

The agency’s remit includes digital, social and creative content responsibilities. A top priority is to drive consumer awareness of Orbitz’s loyalty program, Orbitz Rewards.

The client brief also indicated that Orbitz wanted an AOR to help drive awareness of its brand promise and value proposition, challenge the status quo and bring a new perspective to the online travel space to drive growth and build brand preference with U.S. travelers.  

The selection follows the recent appointment of Carey Malloy to the post of brand marketing director at Orbitz. “Beyond the extensive capabilities Havas Chicago brings to the table, they demonstrated a clear understanding of our needs and positioning in a cluttered industry,” stated Malloy. “It was like a first date, where both sides just clicked. Havas Chicago delivered on values, transparency and energy that are all similar in our brand philosophy.”

Tatia Torrey, president and chief client officer of Havas Chicago, stated, “Our approach is deeply rooted in contemporary culture which allows us to be the best partner to brands like Orbitz – a brand that is looking to re-energize its connection with travel consumers.”

Havas Chicago also does work for clients such as Citi, Coca-Cola, Cracker Barrel, Hefty, Moen and Sears/Kmart.