• by Steve McClellan  @mp_mcclellan, March 12, 2018

MediaCom USA has been named media agency of record for window manufacturer Pella Corp.

The firm spent $14.6 million on measured media last year according to Kantar Media.

The agency said that the new partnership will focus on furthering Pella's recent efforts to promote the brand's “resiliency, innovation, design inspiration and performance.”

The clients ongoing "Perfectly Beautiful" advertising campaign targets the end consumer, who is increasingly likely to do his or her own research on building materials before purchase. The campaign runs across TV, digital, social and print media.

"It was important to find a partner that not only understood how customers feel about Pella, but also our commitment to delivering products and experiences that deliver inspired design and exceptional detail," stated  Emily Videtto, Pella's chief marketing officer. "Along with their expertise in leading both B2C and B2B marketing within the same connected communications system, MediaCom demonstrated its understanding of these values immediately."