Purchase intentions for smart home devices is increasing and 43% of U.S broadband households now plan to purchase at least one device this year, according to a new study by Parks Associates.
A quarter (25%) of households perceive a “move-in-ready house” to include smart home devices.
“Having smart home devices pre-installed in the home creates an immediate opportunity to demonstrate specific value propositions in safety, energy management and convenience,” stated Patrice Samuels, senior analyst, Parks Associates. “It also opens avenues for ongoing services, such as tech support and data management, that are key to ensuring a positive user experience.”
Nearly a quarter of broadband households own at least one smart home device, according to Parks. Of consumers who do not own or plan to purchase a smart device, 54% do not perceive that such a device wouold benefit their lives.