In a blatant marketing gimmick, media agency Media Two Interactive is hiring agency veteran Mark Bayzath to run its business development operation with the official title of Chief Marketing Officer.
“We really feel like we’re tricking everyone and no one will be able to see through his title” joked CEO Michael Hubbard.
“In all seriousness, today’s CMOs too often find themselves in the unenviable role of ‘Chief Mayhem Officers,” he adds.
Although Bayzath’s duties will align closely with new business development his role will include support, leadership and partnership with client CMOs, explains Hubbard. It’s seen as a critical new position at the agency in light of the added pressure on clients to acceleration digital transformations in response to the pandemic.
“The executives who CMOs report to have high expectations for demonstrating an unambiguous connection between ‘marketing investment’ and ‘sales yield’ -- with draconian results for the failure to establish that connection,” adds Hubbard.
“In that context, as ambiguous and erratic as it is, ‘let’s just buy more digital!’ can become a convenient rallying cry. Yet successful digital media has never been that easy; it requires just as much --if not more--analysis, strategy and nimble execution as any other marketing discipline.”
“CMO’s need an agency equal who can walk them through these never-before-seen times. By doing digital right, we give clients the confidence to know that their media buys aren’t merely ‘spends,’ but rather measurable investments. And that true partnership, not one-upmanship, will be the basis of every collaboration,” Hubbard states.
Bayzath brings 20-plus years of industry experience to the Raleigh, NC-based media buying shop. He most recently worked with All Media Design in Cleveland, OH, and previously spent 10 years serving as a TakeTwo agency client at financial services company VectorVest.com.
Media Two Interactive has worked with brands like Intel, Google, Walmart and Frontier.
Thanks for the time and the write up Larissa! Obviously, agencies don't hire CMO's in the traditional sense, so we found Mark's title funny for a new biz guy. The reality is though, we do treat our own agency as our client, complete with ad campaigns, analysis and the whole nine yards. So Mark is going to be a great fit both in supporting our team, and our clients - so he'll wear it well! Thanks again!
Welcome to the team Mark!
Congratulations, Mark! We're very excited to have you on the team and looking forward to your many contributions to our success!
I've worked with Mark for many years and am very excited to have him come over to our team! The experience and knowledge he brings will certainly add to the already talented and driven group of individuals that make up Media Two Interactive!!